CHATTANOOGA FOOTBALL CLUB: HHM
Poster + Sticker + Social Media Graphic
Brand implementation, Illustration, poster design, sticker design, and social media graphic.
Work Includes
Partnering with CFC for their Hispanic Heritage Celebration, I designed a special edition collectible poster paired with an exclusive sticker. These items were distributed to the first 200 guests at the soccer match, adding a commemorative touch to the event. Additionally, I designed a social media graphic as part of the event's promotional material.
Overview
Established in 2009, Chattanooga Football Club is a professional soccer team rooted in Chattanooga, Tennessee. At its core, CFC is dedicated to fostering community through the global sport of soccer. Their mission centers on leveraging soccer as a unifying force to cultivate robust connections—regardless of age, race, creed, or socio-economic status—for the collective betterment of the city.
Brand
Inspiration
Sketches/drafts
Process
In creating the various materials, my focus was on highlighting the significant presence and impact of Hispanics/Latinx in soccer, as well as celebrating the culture. To forge a strong connection with CFC, I incorporated their distinctive colors, taglines, and logo into the designs. At the heart of the poster, two CFC soccer players are depicted surrounded by marigolds. These flowers hold cultural significance across various Latin American countries, often adorning special celebrations.
