TOTAL FITNESS KICKBOXING
Brand Refinement + Website Design
Brand refinement and UX/UI design.
Work Includes
My work for Total Fitness Kickboxing included brand, color, and typography exploration, as well as redesigning their website.
Overview
Total Fitness Kickboxing is a kickboxing gym dedicated to helping its customers stay fit, healthy, and energetic. Their classes are specifically designed for anyone of any fitness level and include resistance training, plyometric exercises, and Yoga poses.
Brand
Original Website Design
UX Research
Site Map
Wireframes
Mood Board
New Brand Guidelines
Process
My UX research consisted of studying competitors, looking at the original website, taking note of problems, and brainstorming ways to approach them. To better understand clients' needs and experiences, I developed a user persona, and the site map of the new website helped visualize the interconnections of different pages. Concluding my research, I realized the website needed information updating, improved user flow, and a visual revamp to attract clients. Before moving on to the UI portion, I collected inspiration for visuals, colors, and typography.
New Website Design
New Website Design
New Website Design
New Website Design